Creative Nonfiction, Narrative Nonfiction, Memoir? What’s the difference?

I have been helping a friend with her book and I have been classifying her book as creative nonfiction. When I went to look for a literary agent I kept seeing “creative nonfiction”, “narrative nonfiction”, and “memoir” pop up. I immediately became confused because her book is based on life experience and I automatically think “memoir”. But when we started writing it she decided she wanted to make it “novel like” and so okay went to “creative nonfiction”. Then there remained the label of “narrative nonfiction”. And so I set out on my search to find the answer to “Creative Nonfiction, Narrative Nonfiction, Memoir? What’s the difference?”

Here is what I found:

Narrative nonfiction

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